Glossary

Find descriptions to common industry terms and acronyms

Ad Impressions	The total number of rendered Ad Impressions on-page. Each “Ad Unit Load” can see more than one “Ad Impression” because of Content Ignite’s “Ad Refresh” technology
Ad Products	The ads containers that get inserted onto the page by the “Fusion Tag” such as In-Image or Adhesion that display an “Advert”
Ad Refresh	The reload of an advertising unit without reloading the whole page. This lets Publishers gather more impressions when users remain on their pages
Ad Unit Loads	Each time one of Content Ignite’s Ad Units load then makes an ad request to the ad server
Ad Usage	For self-serve publishers, they will be billed on either on ‘Ad Unit Load’ (when a target is found and an ad unit is triggered on page) or ‘Ad Requests’ (when an ad is requested from the ad server). The publisher, if a self-serve publisher, will be billed on whichever of ‘Ad Unit Loads’ and ‘Ad Requests’ is higher at month-end, which therefore is defined as ‘Ad Usage’ and this ‘Ad Usage’ figure will be taken from Platform reporting
Ads.txt	A text file that lists companies authorised to sell a publisher’s digital ad inventory that sits on the root domain for e.g. example.com/ads.txt
Advert	A clickable image or link to content to be displayed on a Website
Advertiser	The person or company who is ultimately responsible for placing the advertising content that appears via a Content Ignite solution
Browser Cache	Browser cache stores website data like images and scripts to speed up future page loads, reducing load times and bandwidth usage.
Page Cache	Page cache speeds up web response times by storing webpage outputs and serving them from cache, reducing the need for repeated data processing and server requests.
Clicks	The number of times users have clicked on a digital advertisement to reach an online property
Consent Management Provider / Plaform (CMP)	A tool that helps websites collect and manage user consent that is required for processing their personal data. Personalised ads can not be served without this
Content	Editorial content and/or advertising selected by an Advertiser (or prepared by Content Ignite on an Advertiser’s behalf) and which appears on an Advertiser’s website or any third party websites, including any operated by Advertiser
Content Ignite’s Fusion platform	https://admin.contentignite.com - where publishers take control of on-page monetisation, ad technology and ad management.
Contextual	AI crawls publisher pages, builds entity lists, and integrates them into GAM via the audience builder for targeted advertising, all without cookies or user tracking.
Contextual Usage	If the Customer chooses to use Content Ignites Contextual Targeting technology, the Customer will be charged a crawl-per-page charge each time CI technology logs a URL it hasn’t seen before. This
CPM	The cost per thousand impressions on the Websites
CTR	The click-through rate from advertising on a publishers website
CTR %	Clickthrough Rate (CTR) in percent
DSP	Demand Side Platform
Fill	How often ad creatives were served when you received an “Ad Impression”
Floor Price	Floor price is the minimum price set for ad inventory in programmatic advertising, ensuring that ads are not sold below this value to maintain revenue standards.
GAM	Google Ad Manager
GAM_WR	gam_wr refers to ‘Google Manager with Reporting’ which is the type of integration we have and is set when adding an instance of GAM to Fusion.
GIVT Rate	Rate of general invalid traffic over entire traffic
Gross eCPM	The “Gross Revenue” divided by the total number of “Ad Impressions” x 1000
Gross Revenue	The gross amount Content Ignite are paid for each Ad Impression
Gross RPM	The “Gross Revenue” divided by the total number of “Ad Unit Loads” x 1000
GTM	Google Tag Manager
IVT Rate	Rate of invalid traffic over entire traffic
Managed Ad Operations Monthly Minimum Fee	The fee that the Customer pays to Content Ignite for Ad Operations and Trafficking services if required
MCM	Multiple Customer Management
MSA	Master Service Agreement
Net eCPM	The “Net Revenue” divided by the total number of “Ad Impressions” x 1000
Net Revenue	The net amount Content Ignite will pay a publisher for each Ad Impression. “Gross Revenue” / 100 * Publisher Revenue Share
Net Revenue Share	The Publisher’s share of the “Gross Revenue”. If the Publisher has a “Customer Revenue Share” of 80% and “Gross Revenue” equals £100, the Publisher will receive 80% of the £100 = £80
Net RPM	The “Net Revenue” divided by the total number of “Ad Unit Loads” x 1000
Page RPM or PageView RPM	Revenue per mille (thousand) page views
PageViews	Page views with rendered impressions
Platform	The Content Ignite Fusion platform where a Publisher manages website ad products, reporting and billing
Plug & Play	A Publisher that includes Content Ignite’s Fusion Publisher Tag and Ad Products onto page and Content Ignite solely monetising all available Publisher Inventory
Programatic Advertising	the automated process of buying and selling digital ad space.
Publisher	The owner of a Website or multiple Websites
Publisher Inventory	A space for Adverts on the Websites
Publisher Tag	The script tag that is placed onto the Publishers Website which generates an “Advert” via “Ad Products”
RFI	Request for Information
RFP	Request for Publisher
RPM	Revenue per mille (thousand) impressions.
SaaS	A Publisher that includes Content Ignite’s Fusion “Publisher Tag” and “Ad Products” onto page and pays a fee rather than getting a Revenue Share
SDK	Software Development Kit
Session RPM	Revenue per mille (thousand) sessions
SIVT Rate	Rate of sophisticated invalid traffic over entire traffic
SLA	Service Level Agreement
SPP	Supply Side Platform
STUB	A CMP stub is a lightweight piece of code that initiates the Consent Management Platform process, enabling compliance with privacy regulations by managing user consent preferences effectively.
Supplier	The company or person that Content Ignite has agreements with to provide advertising via the Content Ignite Products
TAM	Amazon’s Transparent Ad Marketplace
Unfilled Impressions	Unfilled Impressions (only tracked if enabled)
Video Creation	If the Customer chooses to auto-generate videos in the ‘Video Config’ section of the Platform instead of uploading video, there is an applied charge for each generated video
Video Serving	If the Customer chooses to auto-generate or upload videos in the ‘Video Config’ section of the Platform, a Video Serving charge will be applied at a cost per thousand (CPM) rate
Viewability	Proportion of impressions in view according to MRC standards.
Viewability	How long the ad was on the user’s screen. It is used to analyse the effectiveness of ad impressions. Following to the MRC standard, Content Ignite consider an ad is considered viewable if at least 50% of its pixels were in the visitor’s view for at least a second
CLS	Cumulative Layout Shift
FCP	First Contentful Paint
FID	First Input Delay
INP	Interaction to Next Paint
LCP	Largest Contentful Paint
TTFB	Time to First Byte