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View our major platform announcements here, or dive into each incremental update via our changelog.

Introducing Spark, your AI assistant, and our public MCP server

Ask anything about your account and get answers from your live data in seconds. Spark is in beta, so enjoy full access while we fine-tune it.

A teammate who knows Fusion inside out

How is revenue tracking this week? Any tag errors I should know about? What does eRPM mean? Spark digs through your live data and our docs to find the answer, with links to the right pages so you can see it for yourself.

Always one click away

Find Spark in the bottom-right corner of every page, or press cmd+k (mac) or ctrl+k (windows) to search and ask Spark in one go. Have it open as a sidebar, floating over the page or full screen, whatever suits the way you work.

It knows where you are

Spark sees the page you’re on, filters and all, so “how does this compare to last month?” just works. Not sure where to start? Each page suggests a few questions to get you going.

Pick up where you left off

Every conversation is saved, so you can come back to it any time, rename it, or copy it to share with your team. Spark keeps working in the background while you get on with other things.

Your data stays yours

Spark sees exactly what you can see and nothing more, and it won’t change anything in your account. Ask it to make a change and it’ll point you to the right place and walk you through it.

Bring Fusion into your own AI assistant

Prefer to work in Claude or another AI assistant? Our MCP server is now open to everyone. Add https://mcp.contentignite.com as a custom connector, sign in with your Fusion account, choose the organisation to work in, and start asking questions about your data, right from your assistant. There are no tokens to copy and nothing to install.You stay in control. Connections only see what your role allows, work in one organisation at a time, and are read-only during the beta. You can see and disconnect them at any time under Account Preferences > Connected Apps. Follow the MCP setup guide to get connected.Read all about Spark, and the daily AI summaries on your dashboard, over in our docs.

Introducing Publisher Tags

A simple way to group your publishers — and put those groups to work across Fusion.

Tag your publishers

Pop custom tags onto any publisher and group them by whatever makes sense to you — region, vertical, account team, you name it. Smart suggestions appear as you type to keep things tidy. Head over to any of your publishers settings branding block to start tagging.

Filter the Insights Hub by tag

Your tags now show up in the same publisher picker you already use — pick a tag (or a few) and your view follows you everywhere. Want to see your UK publishers across every Insights report? One click and you’re there. Even mix tags with specific publishers if you want to layer them up.

Report by tag

Report Builder gets the same treatment. Filter reports by any combination of tags, or add Tag as a dimension to roll your data up group by group.

Smarter Diagnostics

Diagnostics now flexes to whatever you’ve picked. A single publisher gets you the full traffic-light deep-dive; a tag (or several publishers) gets you a focused issues table for just that group.

Introducing bid throttling & more

Tag upgrades from minor improvements to new advanced controls.

Bid Throttling

A method to remove underperforming SSPs from the Prebid Auction in real time, for a given user. Improve efficiency without impacting revenue. The configuration of this is ripe for experimentation, to find what works for your publishers.

IAB Curated Audience

Our contextual tech now not only feeds into custom audiences built inside Fusion, but also into pre-defined IAB taxonomies. This happens automatically without any configuration, as long as contextual is enabled (you can also pass your own values if that’s your thing!).

New experiment data

Revenue is not the only important metric when running experiments, and while we previously included viewability, we never showed latency or bid rates… until now!

New live header bidding visualisation

A new “Header Bidding” chart now shows bid rates broken down by no bids, throttled bids, won bids and lost bids, making it clear how bid requests move through the funnel in real-time.

A whole load more

From tweaks to improve key-value pass through rates, to more pixel unit controls and better unit sizing defaults to minimise fluid layout impact, this is a great bundle of upgrades!

Introducing the Benchmarking Insights Hub

See how your data stacks up!

Benchmarking Insights Hub

Discover how your ad tech setup and performance compares to other publishers in your cohort, as well as the wider Content Ignite network. Our benchmarking tool gives you a clear picture of where you stand and highlights opportunities to optimise and grow.Explore side-by-side comparisons through enhanced graphical views, all fully configurable using our layered filters, so you can focus on the metrics that matter most to your strategy.

Introducing Alerts & Notifications

We’ve opened out our powerful monitoring system to allow direct alerting!

Alerts

Everything from revenue and traffic drop-offs, to getting notified about each tag re-build, you are in control over your sites and now have time sensitive information at the tips of your fingers to react to events quickly and efficiently.

Notifications

For the first time, we’ve introduced web push notifications and integration into your Slack in addition to traditional emails. This ensures the right information reaches the right people in a way that fits their workflow.

Dashboard & Reporting

You will notice an improved dashboard when you first log into Fusion from now on, better UX and filters to view net vs gross, or P&P vs SaaS.You’ll also find new fields in the report builder for viewable impressions, cost, revenue source and integration owner, along with improvements throughout Fusion in how we calculate and report on net revenue and how we handle campaign data.

Introducing Revenue Insights & More

Say hello to the new Revenue Insights Hub - your monetisation data, right at your fingertips.

Revenue Insights Hub

Get a complete view of your publisher earnings and dig into revenue performance from every angle. With all the powerful filtering tools baked in, it’s easier than ever to analyse, compare, and optimise.Start exploring right away in the Revenue Insights, or read up on what this new hub has to offer over in our docs.

Fusion Features

A new warning alert now appears when editing configs tied to live experiments, along with a free text field to add clear descriptions for each experiment.We’ve added revenue filtering to Metric Insights, so you can now narrow down revenue sources and dig deeper into the data that matters most.

Introducing Insights Hub

A huge upgrade to Fusion that we couldn’t be more excited to introduce. Strap in for one of the biggest and most impactful updates we’ve released; the culmination of a lot of hard work by our team.

Insights Hub

Encapsulating a huge total of 9 visual reports designed to provide actionable insight into various key areas.This is the area you’ll never want to leave, bringing you next level visibility on everything from diagnostics, to blending analytics data to deep diving into individual SSP performance.Read about all the Insights Hub has to offer over in our docs: Insights Hub

System Toolbar

Welcome a new home for key links, new widgets and new ways to navigate. The System toolbar is present on every page and helps declutter the main navigation.In addition, it houses our new “Ask AI” widget, which searches our docs and blog posts for you, as well as the presence widget, showing you who else is on page along side you.

Introducing Policy Centre & ID Solutions

As a privacy first company and experts in the stringent data protection laws in the EU, this launch signifies a new standard for approaching ID’s in the AdTech landscape.

Policy Centre

We would never pass on PI to 3rd parties without your explicit consent. Policy Centre firmly puts the control in your hands by centralising terms & activation in one place.Transparency always remains a core pillar of Content Ignite, and it couldn’t be more important than when it comes to ID solutions and personal information.

ID’s and addressability signals

We are excited to introduce this new integration category. Trial the deployment and activation of RampID, EUID and UID2, with more coming down the tracks.Tap into the full power of Fusion by running experiments and measure incremental uplift with ease.

Introducing ID solutions and more

Welcome to a world where ID solutions are given the Fusion treatment, and are as easy to use as checking a box!

ID’s and addresability signals

We are excited to introduce this new integration category. Trial the deployment and activation of LiveRamp ID solution. Lots more will be added in the coming months.

Mapping upgrades

Users now have the ability to map centrally inside of organisations, publishers and configs, speeding up onboarding and giving flexibility to work your own way.

Introducing New Publisher Insights

Introducing powerful new Insight Hubs for Revenue Analytics and Core Web Vitals, all from your redesigned Publisher Dashboard.

Revenue Analytics Insights

Discover what’s driving your revenue with in-depth on-site analytics in our brand-new Revenue Analytics Insight Hub.

Core Web Vital Insights

Monitor your Core Web Vitals trends that shape user experience, boost rankings, and drive revenue through our handy CWV Insights.

Extended highlights

Explore the refreshed Publisher Insight view on your dashboard, delivering extended insights for improved performance tracking.

Introducing Campaign Reporting

Providing powerful insights into the performance of your campaigns.

Visual Insights

Explore charts and tables to dive into your campaign data and easily track performance over time.

Fine-Tune Your Filters

Adjust the filters to hone in on the data and get a clearer, more focussed analysis.

Introducing Experiment Reporting

Providing powerful insights into the outcome of an experiment.

Visual Insights

See various charts to gauge the success of your changes. Dive into the raw data and track progress over time.

Auto-activate

Toggle on this new setting to have the winning config enabled automatically upon experiment completion.

Introducing Fusion Ad Stacks

Changing things up in a big way with Fusion ad stacks and a host more.

Ad Stacks

Drag and drop in ad demand, Ad Servers and fallback creatives and target them via tag configs. Oh, and connect in your own integrations too!One central search modal to get anywhere quickly and efficiently.

Lots more!

Check out our blog post on everything new in Fusion 4.3: contentignite.com