| Tag & SDK Updates | ❌ | ❌ | Any changes that trigger a re-build; publisher status change, config change, audience enablement etc |
| Background Activity | ❌ | ✅ | For delayed actions triggered by you, e.g. tag build complete |
| Onboarding | ✅ | ✅ | Any onboarding step; MCM, site approval, publisher appeal, suspensions, new publisher, new organisation etc |
| Health Alerts | ✅ | ✅ | Revenue drop off, traffic drop off |
| Billing | ✅ | ❌ | Invoice Generated, paid, in arrears, new profile set up or removed |
| Experiment Activity | ✅ | ❌ | Experiment end, winner auto activated |
| Ads.txt Updates | ✅ | ❌ | New requirements, now up-to-date |
| User Access | ✅ | ❌ | Includes adding new users, existing users added to new organisations and user suspension |
| Integrations | ✅ | ❌ | Expiry warnings, new integrations added, removed |
| Policy | ✅ | ❌ | Terms have been accepted |
| System | ✅ | ✅ | System notices, such as reporting outages or industry alerts |
| Personal | ✅ | ❌ | [Non-Optional] Password reset, welcome emails etc |